Some have had bad experiences with the media, with their events ignored or inaccurately reported.
However, those not using their local media are missing opportunities to reach thousands.
This video explores three reasons churches should use the media.
However, those not using their local media are missing opportunities to reach thousands.
This video explores three reasons churches should use the media.
1. GET FREE PUBLICITY FOR YOUR CHURCH EVENT
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Why buy flyers, posters and newspaper adverts when you could you get similar coverage for free?
This article on a comedian visiting a church (right) reached thousands and cost nothing. The event was a huge success, with crowds turned away. |
Good publicity attracts a crowd
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2. PREACH THE GOSPEL IN SHORT SNIPPETS
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Believe it or not, it is possible to share the gospel in your local newspaper. All it requires is an understanding of what journalists can and can’t print.
This BBC article on the ordination of a new minister, for example, includes the claim that "it's all about helping people to find that Jesus loves them and can help them live a great life." For more on this, see ‘quotes’ in the press release section. |
Click to see larger version
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3. SHOW OFF 'THE CHURCH' IN A GOOD LIGHT
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‘The church’ (in its broadest sense) gets a pretty bad press sometimes, yet nearly all congregations are involved in something they should be shouting about.
Let's highlight positive events, like comedy nights, life changing stories and charity fundraisers rather than the familiar negative image of internal squabblings and dusty hymn books. |
"A lot of people have the concept of Christianity being dusty old hymn books and uncomfortable pews, but an event like this shows that it can be a lot of fun."
An article about a baptism in a shopping centre in Somerset. |
