For your event or story to make it into your local newspaper, it needs to tick the following boxes. If it doesn't fulfil all of these criteria, there are other ways of getting free publicity.

1. Something unusual

​There is a perception that a journalist is only interested in conflict and negativity. In fact, it is how unusual an event is that makes it newsworthy. 

For example, a church in Somerset's unusual crime gained attention from the Daily Telegraph and Metro.

However, your story doesn't have to be wacky - it can be serious, heartwarming or emotional - it just needs to have an unusual 'angle'.
Man holding a biscuit
A quirky story - like a rare biscuit - can be newsworthy

2.local stories

Local Journalists want either a genuinely local event like the arrival of a new pastor, or a local spin on a national story.

They get sent hundreds of tedious stories which have no relevance to their local audience. Make it clear when you contact them that your story is suitable for their patch. 

And don't waste your time contacting local papers outside of your local area.

3. Something new or recent

Publicise your event before it happens, or soon after.

Don't wait until February to send out a press release about how much money your Carol Concert raised for a local charity.

4. Something non-commercial

​No journalist wants to give free publicity to a potential advertiser, so highlight your charity credentials.

5. A story about people

A good story shouldn't be about policies and theories but about how it affects people.

This charity boxing match (right) became more interesting because the boxers were a scrawny vicar and the 20-stone owner of the local 'Devil's Den' Tattoo Parlour.

The event was covered by local TV, the Sunday Times (albeit briefly) and attracted 500 people.
Boxing match
Journalists love strong personalities